MEET BOSTON

Since rebranding the Greater Boston Convention and Visitors Bureau as Meet Boston, we’ve reintroduced our city to the world with the “Boston never gets old” campaign. Meant to modernize the world’s perception of our historic city, the spirit of the campaign is best encapsulated by our latest video, “The Drummer.”

“THE DRUMMER” (2025)

HOLIDAY CAMPAIGN (2024)

Your typical holiday can get old. Boston never does. The highlight of the campaign was 5 unique renditions of popular (some would say played out) holiday songs, that ran on 24-hour holiday radio stations.

We turned our favorites into social videos:

To round out the campaign, we created unique gift tags with invitations to shake up your typical holiday plans.

OUT-OF-HOME LAUNCH CAMPAIGN (2023)

City-specific billboards introduced the campaign with an unexpectedly inviting tone.

ADDITIONAL BROADCAST SPOTS

Over the last 2+ years, we’ve created 6 total broadcast spots covering everything from nightlife to the seasons to the unconscionable age of presidential candidates.