For the last few years, the Museum of Science has introduced spotlights - year-long areas of focus that inform everything from new exhibits to the speakers they bring in to the sponsorships and donations they pursue.

BEING HUMAN/PERCEPTION PLAYGROUND (2025)

Being Human is a yearlong exploration of ourselves that goes far beyond your typical biology 101. For the campaign, their request was simple - create a playful spot to drive ticket sales to their newest exhibit, Perception Playground.

EARTHSHOT (2024)

Earthshot was all about steering the climate change conversation in a more positive direction. By focusing on the amazing innovations that are happening here and now, we proved that our most valuable resource – hope – is sustainable.

In addition to the video, guerrilla projections around the city of Boston were a campaign highlight.