MUSEUM OF SCIENCE

“So much science. So little summer.” This summer campaign kept the Museum of Science top of mind amid the barbeques and beach days that dominate summer plans. (Proven by a doubling in ticket sales year-over-year).

The hero of the campaign was 100 billboards (and social posts and display banners) in 100 days, offering 100 reasons to visit the Museum.

The countdown was supplemented with highway billboards. (The photos of which weren’t nearly as pretty as these mock ups).

And a video brought the essence of the campaign to life – “Not Long Enough” :30